One line Simone Book Services is a curatorial practice for reading culture in Copenhagen: books and printed matter, designs for reading and book services for brands.
Short Simone Book Services is a curatorial practice for reading culture, founded in Copenhagen in February 2026 by Tugce Kayar Subay and Ibo Subay. It curates rare and out-of-print books, limited runs and magazines in a space without categories in the museum quarter; commissions designs around the reading experience with Copenhagen designers; and uses books and printed matter in communication for brands, a practice it calls literary branding.
Long Simone Book Services is a curatorial practice for reading culture, founded in Copenhagen in February 2026 by Tugce Kayar Subay, executive editor of Numéro Istanbul, and Ibo Subay. It works in three directions. At Vester Voldgade 106, one minute from Glyptoteket, more than a thousand titles share one floor with no sections: rare and out-of-print books on art, design, architecture, photography, fashion and culture, starting with the founders’ own collection; limited runs from independent publishers; and around eighty current magazines, many never stocked in Denmark before, beside the Red Room for exhibitions, launches and talks. Through Reading Design, Simone commissions designs around the reading experience: the space itself, conceived by the founders as a modular space built around the visitor and the reading experience, with pieces by Derya Arpaç, Lærke Ryom, Kasper Kyster, Daniel Schofield and Staffan Sundström, is its first chapter. And for brands, among them ASICS Sportstyle and Bonnetje, Simone uses books and printed matter in communication, a practice the founders call literary branding. The brand identity is by Alexis Mark.
